Currently viewing the tag: "FTC Revised Guidelines"

Smugglers’ Stash and News

By On October 11, 2009 · 5 Comments · In Smugglers Stash

Happy Sunday y’all! Ana here, making the most out of a cloudy Sunday and preparing myself for Halloween Week and watching episodes of The Twilight Zone. Speaking of Halloween Week – what do you think of our banner made by our buddy Kmont, our Special Official Made of Awesome Designer? It rocks, right?

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Smugglers Ponderings: On the FTC Guidelines & The Book Smugglers

By On October 5, 2009 · 25 Comments · In Miscellaneous, Smugglers Ponderings

Today the Federal Trade Commission (FTC) published its final revised guidelines governing endorsements and testimonials. While this usually would not be of interest or concern us in any way, these revised guidelines have a new stipulation covering bloggers and other word-of-mouth marketers. From the FTC Press Release:

The revised Guides specify that while [...]

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